Yes — the safest way to present it on the website is to frame the Rewards Program as a media participation program, not a referral program.

The public-facing language should make five things clear:

  1. providers join to host advertising inventory in their facility,

  2. revenue share is paid only from qualified advertiser spend tied to Drip-managed media inventory,

  3. rewards are not paid for referrals, prescriptions, orders, or clinical decisions,

  4. provider campaigns/listings can be free or separately handled, but do not generate host-clinic rewards, and

  5. all ads are subject to compliance review, disclosure, and program rules.

That structure aligns better with OIG’s emphasis on following financial incentives carefully, documenting compliance controls, and monitoring arrangements that could create steering risk. FTC guidance also supports making material terms and disclosures clear and conspicuous. Safe-harbor concepts under AKS likewise favor compensation methodologies that are commercially reasonable, documented, and not tied to referrals.

Here is a clean website version you can use.

Full webpage: Drip Healthcare Rewards Program

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Drip Healthcare Rewards Program

Turn your waiting room media into a compliant revenue opportunity.

Subheadline
Participating provider organizations can earn a share of qualified advertising revenue from approved Sheet 1 patient-facing campaigns displayed in their facility.

CTA buttons
Apply for the Rewards Program
Talk to Drip

How the program works

Drip Healthcare operates patient-facing digital media inside participating healthcare facilities. When approved non-provider advertisers run eligible Sheet 1 campaigns in your facility, your organization may receive a share of qualified media revenue through the Drip Healthcare Rewards Program.

This program is designed as a media hosting and participation program. It is not a referral program and does not compensate providers for clinical recommendations, patient referrals, prescriptions, or purchasing decisions.

Who can participate

The Rewards Program is available to approved healthcare provider organizations that:

  • host Drip-approved patient-facing media placements in their facility,

  • agree to program terms, ad standards, and disclosure requirements,

  • maintain active program status, and

  • comply with all applicable facility, legal, and operational requirements.

What revenue is shared

Participating provider organizations may receive a revenue share from qualified Sheet 1 campaign revenue generated from approved Sheet 2 advertiser organizations, such as:

  • healthcare vendors,

  • employers,

  • community businesses,

  • other approved non-provider advertisers.

Important: provider organizations do not earn Rewards Program revenue from their own provider listings, provider marketplace participation, or other provider campaigns.

What counts as qualified revenue

Qualified revenue generally means revenue Drip receives from approved patient-facing media campaigns that:

  • are displayed through Drip-managed inventory in your facility,

  • meet Drip ad review and compliance standards,

  • are not excluded under program rules, and

  • are eligible under your facility participation agreement.

Drip may exclude certain campaign categories, clicks, scans, traffic sources, duplicate events, invalid activity, self-generated activity, or non-qualifying campaigns from revenue-share calculations.

What the rewards are for

Rewards are paid for your organization’s participation in the Drip network, including:

  • hosting approved patient-facing media inventory,

  • providing access to agreed placement locations,

  • supporting program implementation and maintenance, and

  • participating in a standardized media distribution program.

Rewards are not paid for:

  • patient referrals,

  • clinical endorsements,

  • recommendations of specific providers, vendors, products, or services,

  • prescriptions, orders, bookings, or utilization,

  • staff promotion of specific advertisers.

Program standards

To remain eligible, participating provider organizations must agree that:

  • all patient-facing advertising is clearly identified as advertising,

  • patient engagement with ads is voluntary,

  • facility staff will not pressure, direct, or incentivize patients to scan or click ads,

  • the program will not be used to influence clinical decision-making,

  • Drip retains final approval over advertiser categories and campaign placement, and

  • Drip may pause, reject, or remove campaigns that do not meet policy or compliance standards.

This approach helps reduce the risk that media participation could be interpreted as patient steering rather than advertising.

Disclosure and transparency

Drip uses clear disclosures so patients understand that:

  • displayed content may include paid advertising,

  • interaction with ads is optional, and

  • participating facilities may receive compensation for hosting approved media inventory.

Clear disclosure is especially important in healthcare environments, where patients may otherwise infer endorsement. FTC guidance emphasizes that disclosures should be clear and conspicuous in digital advertising.

Why providers join

New non-clinical revenue opportunity

Create a new revenue stream from approved media inventory inside your facility.

Better patient experience

Pair educational and sponsor-supported content with modern digital engagement.

No pay-to-participate requirement for provider visibility

Provider marketplace participation and provider-facing discovery can be structured separately from patient-facing revenue sharing.

Centralized review and controls

Drip manages campaign standards, disclosures, and program administration.

Example language for the economics section

Rewards Program economics

Provider organizations accepted into the Drip Healthcare Rewards Program may receive a defined percentage of qualified net revenue from eligible Sheet 1 patient-facing campaigns hosted in their facility.

The exact revenue-share percentage, payment schedule, eligible campaign categories, exclusions, and reporting terms are set forth in the provider participation agreement.

Drip may withhold, adjust, or reverse payouts for invalid traffic, excluded campaigns, non-compliant activity, self-generated activity, or other events identified under program rules.

What is not included

The following are not part of the Rewards Program unless specifically agreed in writing:

  • provider-to-provider referral activity,

  • compensation for provider marketplace browsing,

  • payments tied to prescriptions, orders, utilization, or booked appointments,

  • revenue share on provider self-promotion,

  • compensation for staff influence over patient engagement.

CTA section

Join the Drip Healthcare Rewards Program
Host approved patient-facing media, participate in the Drip network, and earn a share of qualified advertising revenue.

[Apply Now] [Schedule a Call]

Footer disclaimer

Compliance note: The Drip Healthcare Rewards Program is intended to compensate participating provider organizations for hosting approved media inventory and participating in a standardized advertising distribution program. It is not intended to compensate referrals, recommendations, prescriptions, clinical decisions, or healthcare utilization. Final program structure and agreement terms should be reviewed by legal counsel for compliance with applicable federal and state laws.

Provider page section

Here is the shorter version for the provider page.

Earn revenue through the Drip Healthcare Rewards Program

Approved provider organizations can participate in the Drip Healthcare Rewards Program and earn a share of qualified Sheet 1 patient-facing campaign revenue hosted within their facility.

Drip rewards participating providers for hosting approved media inventory and participating in the Drip network — not for referrals, prescriptions, orders, or clinical recommendations.

What this means for your organization:

  • earn a share of qualified revenue from approved non-provider advertisers,

  • host patient-facing media in your facility,

  • offer patients optional access to advertiser content through QR-enabled campaigns,

  • participate under standardized program rules, disclosures, and compliance controls.

Important: provider listings, provider marketplace participation, and provider campaigns do not generate host-facility rewards unless expressly stated in your agreement.

[Learn More About the Rewards Program]

Best-practice wording changes I recommend

To keep this safer, I would avoid these phrases on the site:

  • “get paid per patient click”

  • “earn for every patient lead”

  • “monetize patient referrals”

  • “affiliate revenue from patient traffic”

And I would use these instead:

  • “share of qualified media revenue”

  • “approved advertising inventory”

  • “patient-facing campaign revenue”

  • “facility-hosted media participation”

  • “qualified program payouts”

That language helps position Drip as a healthcare media network rather than a referral engine.

I can turn this into a full homepage-quality wireframe next.