Yes — the safest way to present it on the website is to frame the Rewards Program as a media participation program, not a referral program.
The public-facing language should make five things clear:
providers join to host advertising inventory in their facility,
revenue share is paid only from qualified advertiser spend tied to Drip-managed media inventory,
rewards are not paid for referrals, prescriptions, orders, or clinical decisions,
provider campaigns/listings can be free or separately handled, but do not generate host-clinic rewards, and
all ads are subject to compliance review, disclosure, and program rules.
That structure aligns better with OIG’s emphasis on following financial incentives carefully, documenting compliance controls, and monitoring arrangements that could create steering risk. FTC guidance also supports making material terms and disclosures clear and conspicuous. Safe-harbor concepts under AKS likewise favor compensation methodologies that are commercially reasonable, documented, and not tied to referrals.
Here is a clean website version you can use.
Drip Healthcare Rewards Prog
Why providers join
New non-clinical revenue opportunity
Create a new revenue stream from approved media inventory inside your facility.
Better patient experience
Pair educational and sponsor-supported content with modern digital engagement.
No pay-to-participate requirement for provider visibility
Provider marketplace participation and provider-facing discovery can be structured separately from patient-facing revenue sharing.
Centralized review and controls
Drip manages campaign standards, disclosures, and program administration.
Example language for the economics section
Rewards Program economics
Provider organizations accepted into the Drip Healthcare Rewards Program may receive a defined percentage of qualified net revenue from eligible Sheet 1 patient-facing campaigns hosted in their facility.
The exact revenue-share percentage, payment schedule, eligible campaign categories, exclusions, and reporting terms are set forth in the provider participation agreement.
Drip may withhold, adjust, or reverse payouts for invalid traffic, excluded campaigns, non-compliant activity, self-generated activity, or other events identified under program rules.
CTA section
Join the Drip Healthcare Rewards Program
Host approved patient-facing media, participate in the Drip network, and earn a share of qualified advertising revenue.
[Apply Now] [Schedule a Call]
Best-practice wording changes I recommend
To keep this safer, I would avoid these phrases on the site:
“get paid per patient click”
“earn for every patient lead”
“monetize patient referrals”
“affiliate revenue from patient traffic”
And I would use these instead:
“share of qualified media revenue”
“approved advertising inventory”
“patient-facing campaign revenue”
“facility-hosted media participation”
“qualified program payouts”
That language helps position Drip as a healthcare media network rather than a referral engine.
I can turn this into a full homepage-quality wireframe next.